Tips for Choosing Right Goal in A/B Testing

Tips for Choosing Right Goal in A/B Testing

Theory and practice with Maxymizely.   Before exploring the goal setting issue, you have to realize and answer 4 What-questions (you can find more about building strong A/B tests here): What are my business objectives? On the example of our …

How to define your best customers

How To Define Your Best Customers

This article is for those who have already started selling their stuff but haven’t figured out how to sell it better. If you don’t know where to go, eventually you won’t get anywhere. To know about your customers means to …

Stay in business round-the-clock

Stay in business round-the-clock

Have you ever considered building your business around a 24-hour-a-day operation? Is it even possible? To manage such survailance in terms of personnel seems rather hard, whereas managing it, meaning customers seems rather impossible. Business Standard published an interesting insight …

Top-8 Mistakes in A/B Testing To Avoid

Top-8 Mistakes in A/B Testing To Avoid

Mistake №1.  Ending tests too soon The most common mistake of CRO practitioners is to end the test too soon. We may say it’s the trend! The most mistakes at this point are: to wait until the confidence level is 95 …