A/B Test Optimization Issues

Author: D.Maydanyuk for the AI Rush 2017 conference. The article below answers questions you should have found asking yourself once or often despite your proficiency level in AB testing. So, consider the expert’s answers and ask more here – we will happily try to …

No Thinking, Split Testing!

No Thinking, Split Testing!

1. Why split test? This one is easy: 1) because your opinion doesn’t matter, what matters is the opinion of your visitor – and you don’t know it. So, consider and split test; 2) because there are no templates how …

Tips for Choosing Right Goal in A/B Testing

Tips for Choosing Right Goal in A/B Testing

Theory and practice with Maxymizely.   Before exploring the goal setting issue, you have to realize and answer 4 What-questions (you can find more about building strong A/B tests here): What are my business objectives? On the example of our …